Effective Cosmetic Solutions: A Dialogue on Sustainability and Innovation

Özlem Durmaz, as the Chairwoman of the Board of Jijivisha Cosmetics, took the stage as a speaker at a conference where she explained how she integrates the principles of sustainability and transparency into the cosmetics industry. The event was organized by Yıldız Technical University Business Club as part of a series of sessions under the title “Time to Talk.”

A Deep Dive into Sustainable Cosmetics

Özlem Durmaz shared in detail how Jijivisha Cosmetics makes a difference with eco-friendly production processes and ethical business practices. She highlighted the brand’s foundation story, the steps taken toward sustainability, and its stance against manipulative marketing tactics within the sector.

Raising Awareness Among Young Consumers

Focusing especially on younger consumers, Durmaz emphasized the importance of transparency in cosmetic product ingredients and labeling. She underlined the goal of creating awareness about the health impacts of cosmetic ingredients and empowering young people to become conscious consumers.

New Approaches and Innovation in Cosmetics

Speaking on Jijivisha’s innovative approaches in marketing strategies and product development, Durmaz explained how the brand is shaped by consumer needs and how it addresses popular industry trends with a healthier perspective.

The Event and Its Impact

This event provided a valuable platform highlighting the themes of sustainability and transparency in the cosmetics sector. Participants gained insights and inspiration on how to implement ethical and sustainable principles within the industry.

By sharing the main points of her talk and Jijivisha Cosmetics’ approach to the cosmetics sector, Özlem Durmaz offered participants a guide to better understand the brand’s values and position in the industry.